L361 HYP - London's top 10 ticket louts

The owner of a grey Nissan Serena (L361 HYP) tops the list of London's "most wanted" parking offenders. The driver has notched up a total of 209 penalties worth nearly £21,000. I wonder how you could begin to explain this?

Ferrari F1 tie with world's costliest ad

Brand Republic LONDON - Shell is to seal off the City of London and turn it into a mini Grand Prix-style racing circuit, as part of the filming of an ad highlighting its partnership with the Ferrari Formula One team.

The TV execution, whose production cost £2m, making it the most expensive ad ever, will promote Shell's high-performance V-Power fuel. It is intended to support Shell's positioning as the most innovative fuel brand. The ad will feature Ferrari F1 cars racing through some of the world's most famous cities, including New York and Sydney.

The London leg of the ad, being created by JWT London, will be shot on 17 February, with the execution set to air globally in March.

Ferrari F1 test-drivers will be used to race the cars in all the cities except for the final straight in Sydney. A Ferrari enthusiast and owner of one of the marque's recent F1 cars will drive the final leg.

The Ferrari activity follows last June's "Made to move" campaign. The multimillion-pound global campaign was the first advertising to be run by Shell since the launch of Optimax in 2001.

The most expensive ad to date is widely acknowledged to be British Airways' "face" ad from 1989.

2012 Days

2012 Days to the 2012 Olympics. All over the media today and probabaly good news as yesterday was officially the most depressing day of the year - post Christmas, debt, new years resoltions broken, still over a week to pay day but now today only 2012 days to London 2012 and 9 days till payday....

We needed cheering up after yesterday so I'll get some training in now - is ten pin bowling an Olympic sport yet??!