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Updated by Joakim Nygård - 8 Nov 07
adidas - Impossible is Nothing
Adidas has evolved its Impossible is Nothing thought with a campaign that encourages everyone to take their first step in reaching their impossible. Through stories of real people attempting and achieving what once seemed like impossible goals, Adidas hopes to inspire people to think about their own obstacles and how to overcome them.
More than 30 international sports stars and everyday athletes tell their ‘Impossible’ stories using their own hand-drawn illustrations and paintings. Each athlete chose a defining moment in their life and has illustrated it through images and words.
This was created by inviting the athletes to spend time in an art studio with a toy box of art supplies and allowing them to bring their story to life in their own way.
Adidas has a long history of challenging the impossible. The adidas core message was, and remains today: “Impossible Is Nothing” .
Adidas has evolved its Impossible is Nothing thought with a campaign that encourages everyone to take their first step in reaching their impossible. Through stories of real people attempting and achieving what once seemed like impossible goals, Adidas hopes to inspire people to think about their own obstacles and how to overcome them.
More than 30 international sports stars and everyday athletes tell their ‘Impossible’ stories using their own hand-drawn illustrations and paintings. Each athlete chose a defining moment in their life and has illustrated it through images and words.
This was created by inviting the athletes to spend time in an art studio with a toy box of art supplies and allowing them to bring their story to life in their own way.
Adidas has a long history of challenging the impossible. The adidas core message was, and remains today: “Impossible Is Nothing” .
